Transit advertising has been around for a long time,but interest in it has increased over the last few years.This increase is due to increased audience segmentation,the rising cost of TV advertising,and:
A)the increased number of women in the workforce.
B)the development of Internet advertising.
C)the ban on advertising cigarettes on billboards.
D)an increase in the number of consumers who are over 60.
E)a change in entertainment venues.

Question

Quizplus · Accepted Answer

The increased number of women in the workforce has led to more people commuting and using public transportation, thereby increasing the audience for transit advertising.

Transit Advertising Has Been Around for a Long Time,but Interest