Based on research figures,approximately two-thirds of all consumers' purchase decisions are made while shopping.Given this fact,which of the following media should be most effective in influencing consumer decisions?
A)Nationally televised ads
B)In-store media
C)Local newspaper coupon supplements
D)Parking meter advertisements
E)Billboards

Question

Quizplus · Accepted Answer

In-store media, such as displays, signs, and promotions, are the most effective in influencing consumer decisions since a majority of purchases are made while shopping. The consumer is already physically present at the point of purchase, providing an opportunity to sway their decision. The other options may also have some impact, but not to the same extent as in-store media.

Based on Research Figures,approximately Two-Thirds of All Consumers' Purchase Decisions