Cheerwine is a cherry-flavored cola.A visit to its Web site shows consumers where the regional cola can be purchased,offers visitors a store where they can purchase clothes and other items bearing the Cheerwine brand,a selection of recipes using Cheerwine,and links to the Cheerwine NASCAR site.From this information,which of the following communications objective does this site have?
A)To generate interest in Cheerwine
B)To create disintermediation
C)To serve as a point-of-purchase display
D)To replace traditional advertising
E)To disseminate information to nonusers

Question

Quizplus · Accepted Answer

The website aims to generate interest in Cheerwine by providing information on where to purchase the product, merchandise, and recipes using Cheerwine. The links to the Cheerwine NASCAR site also suggest that the brand is trying to create a connection with its target audience and generate excitement around the product.

Cheerwine Is a Cherry-Flavored Cola