Which of the following is a posttest classification used for measuring advertising effectiveness?
A)Concept tests
B)Portfolio tests
C)Recognition tests
D)Physiological measures
E)Readability tests

Question

Quizplus · Accepted Answer

Recognition tests are used as a posttest classification tool to measure advertising effectiveness. They evaluate whether consumers recognize the advertisement or the brand, its message, or its benefits. They help determine the extent to which advertising has successfully captured the attention of the target audience. Concept tests are a pretesting tool, portfolio tests assess a set of advertisements, physiological measures examine the physical responses of consumers, and readability tests evaluate the ability of target consumers to comprehend the advertising message.

Which of the Following Is a Posttest Classification Used for Measuring