The _____ effect explains the different impact that the advertising exposure will have on the same audience member if the exposure occurs in one media option rather than another.
A)halo
B)recency
C)stimulus-response
D)vehicle option source
E)vehicle context

Question

Quizplus · Accepted Answer

The vehicle option source effect refers to the varying impact that an advertisement can have depending on the media platform or vehicle through which it is delivered.

The _____ Effect Explains the Different Impact That the Advertising