Research has shown that attitudes that are certain, stable, consistent, available, and based on direct experience are especially effective in predicting behavior. These attitudes best illustrate the term ____.
A)probability
B)intention
C)accessibility
D)aggregation

Question

Quizplus · Accepted Answer

Accessibility refers to how easily an attitude can be retrieved from memory. Attitudes that are certain, stable, consistent, available, and based on direct experience are more accessible and thus more likely to guide behavior.

Research Has Shown That Attitudes That Are Certain, Stable, Consistent