Consider the Ajzen and Fishbein's 1977 study for the problem of attitudes predicting behavior. In what way was this study inadequate?
A) It did not directly address the issue of whether attitudes could predict behavior.
B) It required researchers to focus on accessibility rather than consistency.
C) It showed that behaviors predicted attitudes rather than the other way around.
D) It required researchers to have to measure a vast number of specific attitudes.

Question

Quizplus · Accepted Answer

Ajzen and Fishbein's study was inadequate because it required researchers to measure a vast number of specific attitudes to predict behavior accurately, making it impractical.

Consider the Ajzen and Fishbein's 1977 Study for the Problem