In one well-known study that was conducted during an era of anti-Chinese prejudice (LaPiere, 1934), a researcher drove across the U.S. with a Chinese couple, stopping at dozens of restaurants, hotels, auto camps, and tourist homes. He was interested in knowing the percentage of establishments that would serve the couple, as well as the percentage of establishments that would SAY that they would serve the couple when contacted later. The results from this research provided some of the first evidence of ____.
A) the fact that people's stated attitudes are not always consistent with their actual behaviors
B) post-dissonance rationalization
C) implicit prejudice
D) aversive racism

Question

Quizplus · Accepted Answer

The study provided evidence of the fact that people's stated attitudes (that they would serve the couple) were not always consistent with their actual behaviors (refusing to serve the couple). This is an example of the attitude-behavior gap.

In One Well-Known Study That Was Conducted During an Era