The Implicit Association Test ("IAT") works by measuring the speed with which people are able to associate different pairs of concepts. According to the logic of the test,
A) the faster the associations, the stronger the attitudes.
B) the slower the associations, the stronger the attitudes.
C) the faster the associations, the more positive the attitudes.
D) the slower the associations, the more positive the attitudes.

Question

Quizplus · Accepted Answer

The IAT assumes that quicker associations between concepts indicate stronger implicit attitudes, as it suggests that these associations are more automatic and deeply ingrained.

The Implicit Association Test ("IAT") Works by Measuring the Speed