The Implicit Association Test ("IAT") is primarily a measure of
A) automatic attitudes.
B) deliberate attitudes.
C) dual attitudes.
D) conditioned attitudes.

Question

Quizplus · Accepted Answer

The Implicit Association Test measures automatic attitudes by measuring how quickly individuals associate one object or concept with another. This association occurs automatically and unconsciously, revealing implicit or non-conscious attitudes towards the object or concept being tested.

The Implicit Association Test ("IAT") Is Primarily a Measure of