Research shows that when making decisions, MOST people are more interested in ____ as opposed to ____.
A) avoiding losses; pursuing gains
B) pursuing gains; avoiding losses
C) taking a gamble; "sure things"
D) "sure things"; taking a gamble

Question

Quizplus · Accepted Answer

Research shows that people are more motivated to avoid losses than to pursue gains. This is known as loss aversion, and it suggests that people are more sensitive to potential losses than to potential gains. Therefore, when making decisions, people are more interested in avoiding losses than in pursuing gains.

Research Shows That When Making Decisions, MOST People Are More