Suppose that you are studying the concept of self-handicapping. Research shows that you will be able to remember this concept especially well if you link it to yourself in some way (e.g., by thinking of personal examples of times that you yourself engaged in self-handicapping). This demonstrates the power of ____.
A) the self-reference effect
B) automatic egotism
C) the self-enhancement motive
D) self-regulation

Question

Quizplus · Accepted Answer

The self-reference effect is the phenomenon where people remember information better when it is personally relevant or linked to themselves. This is demonstrated in the scenario where remembering the concept of self-handicapping is easier if one links it to personal experiences of self-handicapping.

Suppose That You Are Studying the Concept of Self-Handicapping