In Nisbett and Wilson's (1977)studies on consumers' awareness of purchasing decisions, ____.
A)people were able to articulate accurately that they made their choice based on product color or softness
B)people made choices based on the product softness or color, but thought they made the choice based on when they saw the product
C)people made choices based on whether they saw the product last, but thought they made the choice based on product color or softness
D)people were able to articulate accurately that they made their choice based on when they saw the product

Question

Quizplus · Accepted Answer

Nisbett and Wilson's studies found that people's self-reported reasons for their choices often did not match the actual influences on their decisions. Specifically, participants made choices based on the order in which they saw products (e.g., preferring the last item they saw), but believed and reported that their choices were based on intrinsic product qualities like color or softness.

In Nisbett and Wilson's (1977)studies on Consumers' Awareness of Purchasing