Based on the customer satisfaction data collected, customers should be
A) added to a mailing list.
B) informed of the business' other product offerings.
C) classified into loyalty categories.
D) contacted by a sales representative.
E) contacted by a technical service representative.

Question

Quizplus · Accepted Answer

Based on the customer satisfaction data, classifying customers into loyalty categories would be the best choice as it would help identify repeat customers, assess their level of satisfaction, and tailor offers/improvements accordingly. Adding customers to a mailing list, informing them of other product offerings, contacting them by a sales or technical service representative may not necessarily be relevant based on the satisfaction data alone.

Based on the Customer Satisfaction Data Collected, Customers Should Be