As discussed in the text, the case study of "New Coke" was an example of ____.
A) brand-loyal consumers being turned off by changes to a brand
B) brand-loyal consumers being especially loyal to a brand when it is not doing well
C) a brand creating loyalty among a new set of consumers
D) a brand creating awareness among a new set of consumers

Question

Quizplus · Accepted Answer

The "New Coke" case study showed how brand-loyal consumers were turned off by changes to a brand, as Coca-Cola's decision to change the formula of their flagship product resulted in a backlash from consumers and a decline in sales.

As Discussed in the Text, the Case Study of "New