When consumers experience loud music, in-store crowding, or other shopping stressors, they tend to ____.
A) enact their dominant response
B) enact their non-dominant response
C) purchase more
D) purchase less

Question

Quizplus · Accepted Answer

Under stress, consumers are more likely to enact their dominant response, which is often a habitual or automatic behavior.

When Consumers Experience Loud Music, In-Store Crowding, or Other Shopping