In cases when people don't really need a given product, advertisers and marketers whose job is to sell that product might take many approaches. Which of the following is the least likely approach?
A) Try to create a need for the product.
B) Try to persuade people that the product will meet some existing need.
C) Try to get people to at least be aware of the brand, so they will be inclined to buy the product some time in the future.
D) Decide not to market the product.

Question

Quizplus · Accepted Answer

The least likely approach is for advertisers and marketers to decide not to market the product. As their job is to sell the product and generate revenue for the company, it is unlikely they would choose not to market a product. Instead, they would likely try to create a need for the product, persuade people that the product meets an existing need, or at least raise brand awareness.

In Cases When People Don't Really Need a Given Product