The section of the sales plan that identifies target customers by priority is called
A) opportunity analysis.
B) performance targets.
C) sales strategies.
D) sales plan implementation and control.
E) sales budgets and key resources.

Question

Quizplus · Accepted Answer

The section of the sales plan that identifies target customers by priority is typically called opportunity analysis. This involves analyzing the market and identifying potential customers based on factors such as demographics, psychographics, and behavior. Once these opportunities are identified, they can be prioritized based on their potential value and likelihood of success, which can inform the development of sales strategies and performance targets. Sales plan implementation and control and sales budgets and key resources are also important elements of a comprehensive sales plan, but they focus more on execution and resource allocation than on customer targeting.

The Section of the Sales Plan That Identifies Target Customers