Today's customers' power to create and distribute content via the internet has serious implications for
A) media planning.
B) major networks.
C) mass-marketed ads.
D) a brand.
E) return on investment.

Question

Quizplus · Accepted Answer

The power of customers to create and distribute content via the internet can significantly impact the perception of a brand. Customers have the ability to share their experiences, feedback and opinions about a brand, which can influence the buying decision of others. Brands need to monitor and manage their online reputation to ensure that customer-created content does not negatively impact their image.

Today's Customers' Power to Create and Distribute Content Via the Internet