The first step in determining the right channels for your business is to
A) focus on low-cost channels.
B) define a realistic channel range.
C) guide customers to channels.
D) touch customers at each point.
E) mitigate channel conflict.

Question

Quizplus · Accepted Answer

Defining a realistic channel range involves evaluating and selecting the channels that are most likely to reach and appeal to your target customers. This step should consider factors such as the customer's demographics, behavior, and preferences, as well as the cost, resource requirement, and effectiveness of each available channel. Focusing on low-cost channels, guiding customers to channels, touching customers at each point, and mitigating channel conflict are essential considerations but come into play after identifying the right channels.

The First Step in Determining the Right Channels for Your