To identify key issues, a business has to identify
A) customer needs.
B) opportunities and threats.
C) marketing strategies.
D) marketing-sales linkages.
E) objectives.

Question

Quizplus · Accepted Answer

Identifying opportunities and threats helps the business to understand the external environment and anticipate challenges and potential risks. This is crucial for strategic planning and decision-making. While customer needs, marketing strategies, marketing-sales linkages, and objectives are also important considerations, they are often part of the larger analysis of opportunities and threats.

To Identify Key Issues, a Business Has to Identify