The really smart companies do not merely understand customer needs; they create them.

Name: The really smart companies do not merely understand customer needs; they create them.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Successful companies not only fulfill existing customer needs, but they also have the ability to anticipate future needs and desires, and create products or services that customers didn't even know they wanted. This is known as creating customer demand, rather than simply meeting it.

The Really Smart Companies Do Not Merely Understand Customer Needs;