By allowing customers to customize their bear and meet an unlimited set of needs, Build-A-Bear is
A) conducting market research.
B) segmenting their target audience.
C) maximizing resources.
D) communicating key messages to customers.
E) involving the customer in the innovation process.

Question

Quizplus · Accepted Answer

Build-A-Bear's approach of allowing customers to customize their bear directly involves them in the innovation process, as it integrates customer preferences and feedback into the product development and customization.

By Allowing Customers to Customize Their Bear and Meet an Unlimited