Smart companies challenging the product-centric approach to marketing are embracing a method whereby they are
A) co-creating value with their customers.
B) determining what's best for their customers.
C) conducting secondary research.
D) conducting primary research.
E) becoming the customer.

Question

Quizplus · Accepted Answer

Co-creating value with customers involves a collaborative approach where the company and the customers work together to define and create value. This method acknowledges that the customer is an active participant in the value creation process and ensures that the company is meeting the needs and desires of its customers.

Smart Companies Challenging the Product-Centric Approach to Marketing Are Embracing