A marketing research report should do all of the following except ________.
A)be written for a specific reader or readers
B)take into account the reader's technical sophistication and interest in the project
C)use technical jargon
D)take into account the circumstances under which the report will be read

Question

Quizplus · Accepted Answer

A marketing research report should not use technical jargon as it can make the report difficult to understand for the reader. The report should be written for a specific reader, take into account their technical sophistication and interest in the project, and take into account the circumstances under which the report will be read.

A Marketing Research Report Should Do All of the Following