The ________ is often the only portion of the marketing research report that executives read.
A)title page
B)letter of transmittal
C)letter of authorization
D)executive summary

Question

Quizplus · Accepted Answer

The executive summary is a succinct overview of the entire marketing research report and highlights the main findings and recommendations. Since executives often have limited time, they may only read the executive summary to get a quick understanding of the research results.

The ________ Is Often the Only Portion of the Marketing