If managers evaluate the quality of the entire project based on the quality of the report and presentation,which reason for the importance of the report and presentation most applies?
A)Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
B)The involvement of many marketing managers in the project is limited to the written report and the oral presentation.
C)Management decisions are guided by the report and the presentation.The researcher should assist the client in evaluating the research process in retrospect.
D)The report and presentation are the tangible products of the research effort.

Question

Quizplus · Accepted Answer

This reason applies because the managers are making their evaluation based solely on the quality of the report and presentation, which means that the involvement of the marketing managers in the project is limited to those two elements. Therefore, the quality of the report and presentation will heavily influence their perception of the overall project. The other options may also be important for the success of the research project but do not directly relate to the evaluation process described in the question.

If Managers Evaluate the Quality of the Entire Project Based