A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola company.The results show that a significant relationship exists between advertising effectiveness and sales.The estimated value of the standardized path estimate is .035.The Coca-Cola management dismisses the finding.Why?
A)The sample size is probably too small.
B)The sample size is probably too large.
C)The relationship is trivial.
D)The model fit is poor.
E)None of the above

Question

Quizplus · Accepted Answer

The management may dismiss the finding because they believe that a standardized path estimate of .035 is too small to be meaningful or practical, indicating that the relationship between advertising effectiveness and sales may be too small to be worth pursuing. Therefore, the relationship is considered trivial. The sample size may or may not be an issue. The model fit is not mentioned, so it cannot be the reason for the dismissal.

A Sample Size of 1000 Is Used to Test a Structural