Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?
A)It is possible to reduce the number of paired comparisons by using cyclical designs.
B)The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.
C)The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons.
D)The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.

Question

Quizplus · Accepted Answer

The full-profile approach involves presenting respondents with complete product profiles and asking them to rank or rate the profiles. This can result in a large number of profiles to evaluate. Fractional factorial designs can help reduce the number of stimulus profiles while still providing enough information to estimate the importance of different attributes and levels. Cyclical designs are used to balance the order and frequency of presentation of profiles, but do not directly reduce the number of profiles. The advantage of pair-wise comparisons is that they may be easier for respondents to evaluate, but they also require more evaluations than the full-profile approach.

Which Statement Is True About the Full-Profile Approach to Constructing