Which is a disadvantage of the derived approach to collecting perception data?
A)The criteria are influenced by the brands or stimuli being evaluated.
B)The researcher must identify all the salient attributes.
C)It may be difficult to determine before analysis if and how the individual respondents' judgments should be combined.
D)It may be difficult to label the dimensions of the spatial map.

Question

Quizplus · Accepted Answer

The derived approach requires the researcher to identify all the salient attributes, which can be a disadvantage as it may be difficult to identify all relevant attributes and to determine which ones are most important to consumers. This can affect the accuracy and validity of the perception data collected. The other options are also potential disadvantages of the derived approach, but B is the most relevant to the question.

Which Is a Disadvantage of the Derived Approach to Collecting