How consumers' intentions to buy a brand vary with different levels of price and different levels of distribution is best analyzed via ________.
A)n-way ANOVA
B)one-way ANOVA
C)ANCOVA
D)regression

Question

Quizplus · Accepted Answer

A n-way ANOVA (analysis of variance) allows for the analysis of multiple independent variables, such as price and distribution, in relation to a dependent variable, such as consumer intentions to buy a brand. This allows for a more comprehensive understanding of the impact of each variable and their interactions on consumer behavior.

How Consumers' Intentions to Buy a Brand Vary with Different