The Researcher Has the Ethical Responsibility of Designing the Questionnaire
The researcher has the ethical responsibility of designing the questionnaire so as to obtain the required information in a biased manner.
According to your test, SurveySite recruited 87 American and Canadian Web sites to participate in a study to determine what design features and experiences make visitors return to a site. The results of the survey found that ________ was the most important factor in determining whether or not a site would receive repeat visit visitors.
A)whether or not the respondent found the site visit enjoyable
C)quality of the organization of the site and its degree of uniqueness
Typically, a questionnaire is only one element of a data-collection package that might also include all of the following except ________.
C)a data code book
Which of the following is not an objective of a questionnaire?
A)A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer.
B)A questionnaire must be easy to use.
C)A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview.
D)A questionnaire should minimize response error.