Quiz 5: Exploratory Research Design: Qualitative Research
The Quality of Focus Group Results Depends Heavily on the Skills
The quality of focus group results depends heavily on the skills of the moderator.
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A disadvantage of focus groups is that the unstructured nature of the responses makes coding, analysis, and interpretation difficult.
Focus groups can be used to address substantive issues such as deciding on alternative courses of action.
Unlike traditional focus groups, online focus group participation is by invitation only.
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