Which of the following is a disadvantage of surveys (Table 4.3 in the text)?
A)interviewer errors;respondent errors
B)data is lacking in terms of content,quantity,and quality
C)data may not be representative;quality of data limited
D)coverage may be incomplete;matching of data on the competitive activity may be difficult

Question

Quizplus · Accepted Answer

Surveys can suffer from interviewer and respondent errors, which can affect the accuracy and reliability of the data collected.

Which of the Following Is a Disadvantage of Surveys (Table