In a Recent Study, the Population of the Affluent Households
In a recent study, the population of the affluent households was defined in four different ways: (1)households with income of $50,000 or more; (2)the top 20 percent of households, as measured by income; (3)households with net worth over $250,000; and (4)households with spendable discretionary income 30 percent higher than that of comparable households. The number and characteristics of the affluent households varied depending upon the definition, underscoring the need to avoid ________.
A)sampling frame error
B)respondent selection error
D)population definition error
Which of the following is not a budgeting and scheduling approach for managing a project?
A)program evaluation and review technique (PERT)
B)critical evaluation and review technique (CERT)
C)critical path method (CPM)
D)graphical evaluation and review technique (GERT)
________ is defined as the official layout of the planned marketing research activity for management. It describes the research problem, the approach, the research design, data collection methods, data analysis methods, and reporting methods.
B)The critical path method
C)The marketing research proposal
D)The marketing research problem
The marketing research proposal consists of many sections. The ________ section is normally a statement of the problem, including the specific components.
A)problem definition/objectives of the research
B)approach to the problem