A part of cross-cultural analysis requires understanding of one's own culture. Why is it surprising that understanding one's own culture requires additional study?
A) Because self-criticism is not easy to build when studying one's own culture.
B) Because much of cultural influence on market behavior is at the subconscious level.
C) Because of the complexity of the cultural traits in one's own country.
D) Because international trade treaties mandate that managers have extensive cultural knowledge of their own country.
E) Because cultural influence on one's own market behavior is generally undocumented.

Question

Quizplus · Accepted Answer

Understanding one's own culture may require additional study, because much of the cultural influence on market behavior remains at a subconscious level and is not clearly defined.

A Part of Cross-Cultural Analysis Requires Understanding of One's Own