_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.
A) Standardization
B) Adaptation
C) Segregation
D) Segmentation
E) Projection

Question

Quizplus · Accepted Answer

Adaptation is a conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.

_____ Is the Conscious Effort on the Part of the International