-Which of the following is the reason why the international marketer's task is more complicated than that of the domestic marketer?
A) Because the international marketer must change his marketing goals in the various countries of operation.
B) Because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
C) Because technological standardization could challenge effective customization in different markets.
D) Because international trade regulations still do not allow free trade in most markets across the globe.
E) Because lack of competent skills makes effective service a major challenge.

Question

Quizplus · Accepted Answer

The international marketer's task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Uncertainty is created by the uncontrollable elements of all business environments, but each foreign country in which a company operates adds its own unique set of uncontrollable factors.

-Which of the Following Is the Reason Why the International