Because of the self-reference criterion (SRC), we are less likely to evaluate that person's behavior in terms of what is familiar to us.

Question

Quizplus · Accepted Answer

The self-reference criterion (SRC) is especially operative in business customs. If we do not understand our foreign counterpart's customs, we are more likely to evaluate that person's behavior in terms of what is familiar to us.

Because of the Self-Reference Criterion (SRC), We Are Less Likely