A comprehensive review of the different approaches to multicountry research suggests that the ideal approach is to have:
A) all research done by a research entity located in the home country.
B) all research done by local research entities in the target country.
C) local researchers in each country, with close coordination between the client company and the local research companies.
D) an international research department that is solely responsible for all research no matter where it might be needed.
E) all research done by a local research entity and then get it verified from a research entity in the target country.

Question

Quizplus · Accepted Answer

A comprehensive review of the different approaches to multicountry research suggests that the ideal approach is to have local researchers in each country, with close coordination between the client company and the local research companies. This cooperation is important at all stages of the research project, from research design to data collection to final analysis.

A Comprehensive Review of the Different Approaches to Multicountry Research