Marketing research methods can be grouped into two basic types. What are these two types?
A) Pre-analysis and post-analysis
B) Quantitative and qualitative
C) Descriptive and conclusive
D) Intuitive and deductive
E) Traditional and electronic

Question

Quizplus · Accepted Answer

Marketing research methods can be grouped into two basic types: quantitative and qualitative research. In both methods, the marketer is interested in gaining knowledge about the market.

Marketing Research Methods Can Be Grouped into Two Basic Types