Research indicates that as long as a buyer is __________________, switching is unlikely.
A)striving to make more money
B)satisfied with the supplier's performance
C)unable to exert pressure on suppliers to reduce price
D)finds the supplier likable
E)all of the above

Question

Quizplus · Accepted Answer

The statement indicates that buyer satisfaction with the supplier's performance is the main factor in preventing switching. None of the other options are mentioned as the main factor.

Research Indicates That as Long as a Buyer Is __________________