In which of the following buying situations is creeping commitment most likely to occur?
A)the purchase of a replacement hydraulic motor for a forklift
B)the purchase of a local area network (LAN) system
C)the purchase of the annual Christmas tree from Farmer Gregson
D)the ordering of a case of paper towels for a service station
E)the purchase of a new goldfish to replace the one that died

Question

Quizplus · Accepted Answer

Creeping commitment is more likely to occur in larger purchases with long sales cycles. As the purchase of a local area network (LAN) system is a bigger investment and involves a longer sales cycle, it is more likely to result in creeping commitment. The other options are smaller or more routine purchases that are less likely to result in creeping commitment.

In Which of the Following Buying Situations Is Creeping Commitment