From the salesperson's point of view, the initial steps in the buying process are critical in new-task situations.

Question

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In new-task situations, the buyer has little or no experience with the product or service, so the salesperson's initial steps can significantly influence the buyer's decision-making process. Therefore, it is critical for the salesperson to make a good impression and provide valuable information to the buyer during this stage.

From the Salesperson's Point of View, the Initial Steps in the Buying