Quentin has a good paying part-time job while he is going to college. He and about ten other students work three hours per day at the firm's calling center calling people on various lists their employer provides to determine if those individuals are interested in buying vinyl siding for their homes and whether they qualify for a visit by one of the firm's field representatives. Quentin is engaged in:
A)inbound telemarketing
B)bounce-back telemarketing
C)outbound telemarketing
D)seminar marketing
E)convention marketing

Question

Quizplus · Accepted Answer

Quentin and the other students are making outbound calls to potential customers, which is the definition of outbound telemarketing. Inbound telemarketing refers to handling calls that come in from customers, while bounce-back telemarketing involves calling customers who have previously made a purchase or expressed interest in a product. Seminar marketing and convention marketing refer to marketing efforts that take place at events or gatherings, which is not relevant to Quentin's job at the calling center.

Quentin Has a Good Paying Part-Time Job While He Is