Which of the three criteria for measuring effective sales objectives does the following objective NOT meet: "My goal is to improve customer service by 50 percent during the next 12 months."
A)It puts too much emphasis on service.
B)It says nothing about the product being sold.
C)It is not measurable.
D)It is too personal.
E)It is unrelated to company goals.

Question

Quizplus · Accepted Answer

The objective is not measurable because "improve customer service by 50 percent" is vague without a clear metric or baseline to measure the improvement against.

Which of the Three Criteria for Measuring Effective Sales Objectives