At Glaciers Inc., the management wanted to introduce a new medical insurance program for its employees.They appointed Laura to analyze the pros and cons of introducing the insurance program.Laura conducts a thorough research and prepares a report based on her findings.She states her view in the primary message.Then she lays down the evidence supporting her argument and finally concludes with her suggestions.The message framework used in this case is based on the _____ approach.
A)circumstantial
B)direct
C)circular
D)inductive
E)concurrent

Question

Quizplus · Accepted Answer

Most business arguments employ a direct or deductive approach. In other words, they begin by stating the primary message, which is typically a position or recommendation. Then they lay out the supporting reasons. Most business messages conclude with a call to action.