Which of the following is true of using the you-voice in persuasive messages?
A)Writing in the you-voice to customers is just a stylistic choice.
B)It focuses too much attention on your company and deemphasizes customer benefits.
C)The you-voice forces you to personalize the message for your readers.
D)An extensive use of the you-voice implies self-centeredness.
E)Use the you-voice in persuasive messages to emphasize objectivity and neutrality.

Question

Quizplus · Accepted Answer

Writing in the you-voice to customers is more than just a stylistic choice. It forces you to consciously consider the readers' needs and wants. It forces you to personalize the message for them.

Which of the Following Is True of Using the You-Voice