When business professionals enter into primary research with preexisting assumptions or even conclusions, they are likely to:
A)avoid information that matches their conclusions..
B)increase the adaptability of the research.
C)interpret the data incorrectly.
D)gather information that does not support their positions..
E)reduce the errors made in understanding data relationships.

Question

Quizplus · Accepted Answer

A common problem is that business professionals may enter into research with preexisting assumptions or even conclusions. In primary research, such assumptions may lead you to ask the wrong questions or interpret the data incorrectly. In secondary research, they may lead you to gather only information that matches your assumptions and conclusions.

When Business Professionals Enter into Primary Research with Preexisting Assumptions