Many firms have used the Internet to implement very effective viral marketing campaigns that encourage customers and others not employed by the seller to help promote the seller's products.

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This statement is true. Viral marketing campaigns are designed to spread rapidly through social networks, email, and other online channels. By creating compelling content and encouraging sharing, firms can leverage the reach and influence of their customers to drive awareness and sales of their products. Examples of successful viral marketing campaigns include Old Spice's "The Man Your Man Could Smell Like," Dove's "Real Beauty Sketches," and Blendtec's "Will It Blend?" videos.

Many Firms Have Used the Internet to Implement Very Effective